Customer Relationship Management in the Kingdom of Bahrain
نویسنده
چکیده
Customer Relationship Management (CRM) is a new weapon to satisfy customers and increase their loyalty. The aim of this research is to evaluate CRM in the Kingdom of Bahrain. It attempts to evaluate the awareness, presence and to view the actual implementation of CRM in Bahrain. It also attempts to examine the objectives of CRM, lifecycle, benefits, pitfalls and the implementation of CRM. The paper combines both quantitative and qualitative research approaches. The quantitative research includes a questionnaire that is distributed to different business sectors in the Kingdom of Bahrain. On the other hand, the qualitative research includes interviews with two prominent business organizations in the Kingdom and a case study about CRM in the Bank of Bahrain and Kuwait. Author
منابع مشابه
Childhood Autoimmune Hepatitis in Bahrain: a Tertiary Center Experience
Background: Autoimmune hepatitis (AIH) in childhood has variable modes of presentation, and the disease should be suspected and excluded in all children presenting with symptoms and signs of prolonged or severe acute liver disease. In AIH, the liver biopsy histopathology shows inflammation in addition to presence of serum autoimmune antibodies and increased levels of immunoglobulin G (IgG). Ob...
متن کاملInvestigation The Effectiveness Of Customer Relationship Management Factors In Isfahan Tourism And Travel Agencies
The aim of this study is assessing the effectiveness of Customer Relationship Management factors in Isfahan tourism and travel agencies by Structural Equation Modeling (SEM). It is practical according to the goal and it’s a kind of descriptive survey in terms of methodology. Research population included all of staffs and managers at tourism and travel agencies in Isfahan in 2012 that 274 of the...
متن کاملStrategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
متن کاملStrategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
متن کاملInfluence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
In present study, effects of knowledge management on the customer relationship management is studied. Study technique is descriptive and survey. To test the study hypotheses firstly a questionnaire with 30 items was designed and applied to 80 managers survivor and directors of various parts of Hormozgan oil company. Then achieved information's were categorized in excel and their statistical pro...
متن کامل